Work Summaries
This project leveraged consumer insights to identify missed opportunities for OLAPLEX. Through analysis, a gap in the market for curly hair care within the OLAPLEX brand was identified. To address this, a new product line specifically formulated for curly hair was conceptualized. Recognizing the growing desire for travel-friendly and sustainable packaging, the design incorporated biodegradable capsules housed within a convenient travel kit. The project was visualized using Adobe software and presented using Google Slides, highlighting the potential of this data-driven brand extension to cater to a specific market niche and align with eco-conscious consumer preferences.
This project developed an integrated marketing plan for a Glossier x National Women's Soccer League (NWSL) collaboration, promoting Glossier's Invisible Shield SPF 50 sunscreen. The multi-channel strategy aimed to build brand awareness through social media influencers and co-branded content, drive sales with limited-edition bundles and fan discounts, and cultivate brand advocacy via user-generated content contests and player testimonials. Adobe mockups visualized the collaboration, while a structured social media strategy outlined content calendars, platform optimization,and influencer engagement to maximize campaign impact.
In collaboration with Allyson Taylor and Ari Young Sang, we created a luxury product line extension for Tom Ford Beauty, merging their sophisticated aesthetic with Pantone's iconic color expertise. We designed innovative beauty products guided by consumer insights using Adobe software. Created a comprehensive marketing campaign with mockups, photoshoot, and video. Presented the entire concept in Figma, showcasing our collaborative design thinking, brand understanding, and ability to execute a full-fledged brand extension.
In a detailed presentation deck, I analyzed Delta Airlines' marketing strategy and consumer response. This included a SWOT analysis to assess their internal strengths and weaknesses alongside external opportunities and threats. This project provides a comprehensive picture of Delta's marketing effectiveness and consumer perception.